Often, the EU (European Union) was the perfect brand because its core promise to any or all Europeans involved sharing and connecting across all borders. However the tumultuous impact of Brexit on one's destiny viability on the EU brand is an illustration of this what occurs an outside event undermines its basic brand positioning. And Brexit Millionaire while in the UK played a big role for causing this possible disaster.
It had been the communal feeling and connectivity that defined this Generation Y, referred to as the first digital generation. The EU brand meant more to Millennials than older people. We were holding born on this EU community and enjoyed the richness of diverse and integrated cultures, building friendships across all borders - i.e. a bond that characterizes an effective brand. They were raised knowing they'd having access to jobs in 27 different countries, were eligible for the European Union "Erasmus" program which subsidizes student exchanges in every EU country, and were eligible for a variety of other pan-European opportunities. The glue holding this globalized generation together ended up being getting even stronger while using current move toward a particular European digital promote for movies and music streaming, and soon terminating mobile phone roaming charges when crossing European Union borders. It isn't surprising how the Eurobarometer survey always confirmed that younger Europeans felt more attached to the European Union versus older Europeans.
However, just as the U.S., this Generation Y in Europe has frustratingly not fulfilled its potential yet for significant change inside political spectrum. A serious problem Will be the deficit of rely upon Government, CEOs, and politicians, a ubiquitous feeling among these Millennials everywhere over the world. It remains to be noticed if their idealistic values opportunity translate to tangible social, political and economic adjustments to both continents, especially in areas including environmental improvements, greater corporate social responsibility, and much more transparency in every governments and business.
Unfortunately this idealistic vision coexists with a broad a feeling of apathy, a typical perception that these institutions and political systems can never really change or improve. The Generation Y today represents the greatest voting bloc within the U.S. (over 40 million voters), but providing them with to really vote have been extremely tough for this feeling of hopelessness. (Recently Bernie Sanders did galvanize greater participation among the young, but to know once they will appear to vote for Hillary or Trump.)
This voter apathy extended towards the Millennials in Britain who dropped the ball in the current Brexit election. Voter surveys confirmed the conundrum that faced the UK and has alarming implications for the upcoming presidential race from the U.S.
• Millennials undoubtedly recognized the main advantages of of this kind of harmonious community, as 57% of voters aged 18 to 34 in Britain needed to stay in the bloc, while the same percent (57%) of voters over 55 supported the leave campaign.
• However only 36% of eligible voters 18 to 24 and 58% of voters 25 to 34 stumbled on the polls, when compared with over 80% of voters 55 and over.
This shocking vote from the UK reflects many peculiar misconceptions by the electorate which might be common in the U.S. as well. Inside countries, how much scaremongering over broadcast news and social media resulted within a passionate, emotional outcry by older voters against immigration, in particular. Inside UK, many seniors believed that immigration from Central and Eastern Europe had driven down wages and strained public services. Indeed, some great benefits of globalization hasn't been communicated effectively, especially how EU money on many occasions brought new jobs. Similarly Trump has capitalized about the suspicion among older, less educated voters that immigrants were taking their jobs away.
There seemed to be also an advanced of disinformation during these political campaigns. The pace and ubiquity of social media exaggerated many false impressions. Certainly, technologies have advanced faster than our ability to regulate, producing initial impressions of fear as well as betrayal that may be challenging to correct or clarify in the short term. For example, Brexit campaigners promised a windfall of $462 million a week from British contributions to the bloc, which could be redirected for the National Health Service. The fact is, only hours after their victory, several of these political leaders were already backtracking on these promises.
0 Comments